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Personal Injury & Intake Automation

Law Firm Intake Automation Case Study: How We Save 525+ Hours Annually

An end-to-end Make.com automation connects Go High Level, Clio Manage, Airtable, Dropbox, Gmail, Dialpad, and internal tools to create a fast, accurate, and scalable onboarding pipeline.

Impact at a Glance

26.25
Minutes Saved
Per Intake
43.75
Hours Saved
Monthly (100 intakes)
525+
Hours Saved
Annually

Automation Workflow Overview

Complete Make.com scenario: 26 modules orchestrated via 3 routers connecting GHL forms → Clio (contacts, matters, custom fields, task templates) → Airtable (master intake, marketing tracking) → Dropbox (folder structure) → Gmail/Dialpad (notifications) → Auth services

The Challenge

Before automation, onboarding a single client required exporting data from Go High Level, creating contacts and matters in Clio, filling custom fields, adding tags and task templates, updating Airtable trackers, creating Dropbox folders, and notifying the team. Each intake involved multiple apps and handoffs, creating delays and opportunities for errors.

  • Manual data entry across 6+ different platforms
  • 28 minutes average time per intake
  • Frequent data inconsistencies between systems
  • Delayed client onboarding and follow-ups
  • No visibility into intake pipeline status

The Solution

Conduit Law implemented a comprehensive Make.com scenario that receives GHL form submissions via webhook and orchestrates downstream actions with conditional routing. The complete flow:

  1. Webhook Reception: GHL form submission triggers the automation instantly
  2. Clio Contact Management: Create or update contact with deduplication logic
  3. Clio Matter Creation: Generate matter with custom fields, tags, responsible attorney assignment, and automatic task template attachment
  4. Airtable Synchronization: Update Master Intake and Marketing Source tracking with full data validation
  5. Dropbox Organization: Create structured folder tree (Medical, Photos, Correspondence, Settlement) for each client/matter
  6. Team Notifications: Send Gmail alerts and optional Dialpad tasks based on case priority and type
  7. Authorization Triggers: Post to XeBee/HIPAA auth services and update Google Directory as needed

Technical Architecture

System Components

Core Platforms

  • Go High Level: Intake form & webhook trigger
  • Clio Manage: Legal practice management
  • Airtable: Operations tracking & analytics
  • Dropbox: Document management
  • Make.com: Automation orchestration

Supporting Services

  • Gmail: Team notifications
  • Dialpad: Follow-up task creation
  • XeBee: Authorization processing
  • Google Directory: Contact sync
  • Internal Tools: Custom integrations

Scenario Complexity: 26 modules orchestrated via 3 routers with conditional branching based on case type, data completeness, and priority level. Built-in error handling and retry logic ensures reliability.

Measured Time Savings

TaskManual TimeAutomated TimeTime Saved
Create Clio Contact3 min15 sec2 min 45 sec
Create Clio Matter
(custom fields, tags, attorney, task template)
10 min40 sec9 min 20 sec
Add DOB and intake notes3 min10 sec2 min 50 sec
Airtable record creation/update5 min15 sec4 min 45 sec
Dropbox folder setup4 min20 sec3 min 40 sec
Notifications and follow-up tasks3 min5 sec2 min 55 sec
Total per client28 min~1 min 45 sec~26 min 15 sec

*Assuming ~100 new intakes per month: 26.25 minutes × 100 = 2,625 minutes ≈ 43.75 hours/month; ≈ 525 hours/year

Quality & Operations Benefits

Data Quality

  • Consistent data across all systems with automatic deduplication
  • Field validation prevents incomplete or incorrect entries
  • Zero manual data entry errors
  • Complete audit trail for compliance

Operational Excellence

  • Instant visibility of lead sources in Airtable dashboards
  • Standardized Dropbox structure reduces file search time
  • Automatic task templates keep teams aligned
  • Scales to new practice areas without adding staff

Implementation Timeline

W1

Discovery & Mapping

Analyzed existing intake process, documented all systems, identified automation opportunities

W2

Core Automation Build

Built Make.com scenario connecting GHL → Clio → Airtable with error handling

W3

Extended Integrations

Added Dropbox foldering, Gmail/Dialpad notifications, auth services

W4

Testing & Training

End-to-end testing with real data, team training, documentation

W5

Full Deployment

Production launch, monitoring setup, performance optimization

Results & ROI

Immediate Impact

  • • 93.75% reduction in intake processing time
  • • 100% data accuracy across all systems
  • • 3x faster client response time
  • • Zero missed follow-ups

Long-term Benefits

  • • 525+ hours saved annually (13+ work weeks)
  • • Improved client satisfaction scores
  • • Staff focused on high-value legal work
  • • Scalable to 500+ intakes/month

Frequently Asked Questions

Can this workflow adapt to different case types?

Yes. The Make.com scenario uses routers to branch logic by case category, applying the correct Clio custom fields, tags, and task templates for each matter type. Whether it's personal injury, workers' comp, or medical malpractice, the system adapts automatically.

What happens if a contact already exists in Clio?

The automation includes deduplication logic that checks for existing contacts in both Airtable and Clio. If a contact exists, it updates the record rather than creating a duplicate, preserving data continuity and reporting accuracy.

How are team members notified of new intakes?

Gmail emails and optional Dialpad tasks are triggered automatically based on case priority and type. Intake coordinators, case managers, and assigned attorneys receive notifications without manual handoffs, ensuring immediate action on high-priority cases.

What about HIPAA compliance and authorizations?

The workflow includes integration with XeBee and other auth services to automatically trigger HIPAA authorization requests. All data transfers are encrypted and the system maintains a complete audit trail for compliance purposes.

Key Takeaways

By automating intake from GHL to Clio and Airtable, Conduit Law removed repetitive work, accelerated onboarding, and improved data integrity. The result is faster client response, fewer errors, and hundreds of hours returned to substantive legal work each year.

This automation demonstrates that even complex, multi-system workflows can be streamlined with the right approach. The key is understanding the entire process, building in error handling, and ensuring scalability from day one.

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